Joyce Bliss REALTOR® 919-308-1215

Century 21, Re/Max lead in brand awareness

Online survey gauges consumers’ familiarity with real estate brands
By Inman News, Thursday, March 15, 2012.
Inman News®

Comparison chart image via Shutterstock.

Century 21, Re/Max and Coldwell Banker, in that order, are the leaders in real estate brand awareness, according to an online survey of U.S. homebuyers and sellers conducted by Millward Brown, a global brand research company.

The survey, which polled 1,200 U.S. adults who have either bought or sold a home in the past two years or plan to buy or sell a home in the next two years, showed that 95 percent of respondents had “seen or heard of” Century 21.

Re/Max was a close second with 91 percent brand awareness, followed by Coldwell Banker at 84 percent and Prudential at 70 percent. Other brands in the poll were: Keller Williams, ERA, Real Living, Wiechert and Realty Executives. The survey was conducted from Sept. 12, 2011, to Nov. 20, 2011.

Brand

% of respondents who “have ever seen or heard of” the brand

Century 21

95%

Re/Max

91%

Coldwell Banker

84%

Prudential

70%

Keller Williams

43%

ERA

38%

Real Living

24%

Weichert

20%

Realty Executives

15%

Source: Millward Brown ad research study.

The survey also showed that Century 21 topped the list for respondents’ recognition of the brand. The global real estate company, with 7,600 offices in 71 countries and a recent foray into Super Bowl TV ads, was deemed “the most recognizable name in real estate” by 37 percent of the respondents. Thirty percent named Re/Max as the most recognizable, and Coldwell Banker was selected by 18 percent of respondents

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Very Interesting Reading…..http://www.mbaonline.com/the-internet/

Since you are on the Internet, visit my website http://www.JoyceBliss.com. You just may find a house of your dreams!!! OR call me at 919-308-1215. Let me help you find your dream home.

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Nice 4 bedrooms, with 2.5 bathrooms. Master had tub and seperate shower with walk-in closet. There is woodburning fireplace in the family room. Vinyl siding for low maintenance upkeep. Close to the RTP.

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Checked out the Home Buyers Fair today at South Pointe Mall in Durham, NC that was sponsored by the Durham Assoc. of Realtors, Inc. Had a great time. Got some great brochures on new home developments in the Durham area. Call me, with any questions. Joyce Bliss 919-308-1215

My Pledge: to Stand by You

Things are looking up. Still, our vigilance on behalf of the real estate industry must continue.

| By Moe Veissi

I’m a guarded optimist, but it doesn’t take an optimist to see positive signs for housing in America. Several independent surveys last year showed that, despite five difficult years in which many owners lost value, Americans still want to own a home. In December, there were reported increases in pending home sales, existing-home sales, and housing starts. My guarded optimism tells me the beginning of a bona fide recovery is underway.

http://realtormag.realtor.org/news-and-commentary/nar-president/article/my-pledge-stand-you?cid=WR02012012:41356&ed_rid=1913927

Links
Photo Gallery

Description
Nice 4 bedrooms, with 2.5 bathrooms. Master had tub and seperate shower with walk-in closet. There is woodburning fireplace in the family room. Vinyl siding for low maintenance upkeep. Close to the RTP.

Features
Bedrooms: 4
Bathrooms: 2.5
Parking Spaces: 1 car garage
Year Built: 2006
Subdivision: South Adams Park
Lot Size: 90x70x70x12x17x52
Garage Size: 1 car
Square Footage: 1630
Agent Name: Joyce Bliss
Broker: Haywood Davis
MLS #: 1818073

Location
Powered by vFlyer.com vFlyer Id: 128266005
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